Salesforce.com CEO Marc Benioff’s new book, Behind the Cloud,
is remarkable if for no other reason that it’s a candid account of the
company’s growing pains and isn’t just the usual self-serving claptrap
when it comes to Benioff’s own career. Benioff also shares strategy
about how the company intends to maintain its edge, even after having
established itself as the market leader in the cloud-based software
market.
Competitors, both cloud vendors like NetSuite (N), as well as traditional business software vendors like SAP (SAP), Oracle (ORCL) and Microsoft (MSFT), should take heed that while Salesforce.com (CRM) will probably not reject its basic principles (such as a multi-tenant architecture, in which all customers share the same instance of the software and have their data stored on common servers), the company isn’t afraid to reverse field and adapt to changes in the market and its own fortunes.
To read more, please see Salesforce CEO Shares Strategy on my Technology Insights blog at BNET.
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